What will Apple’s response be to Windows 7, Part 2

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There’s been a few comments recently on my article “what will Apple’s response be to Windows 7“, and it’s hardly surprising as any conversation about Microsoft and Apple / PCs and Macs will always get a debate going.  In part I think the recent interest will be because of the news that Steve Jobs has returned to work after a period of illness.

Many commentators are saying that there’s very little between the two operating systems, and indeed Linux, these days.  I’d say this is extremely accurate.  All the operating systems do the same things in broadly similiar ways.  They have the same features, all generally look similar and it can be hard sometimes for a casual observer to tell them apart.

The differences all come in the implementation.  Microsoft have always gone for the ’simple’ approach while Apple’s focus has always been on making things ‘easy’ (which brings up the whole Windows 7 Simple vs Easy argument again).  The implementations are different and different operating systems will suit different people and different ways of working.  Anyone who comments “Mac’s are better because” or “Windows is best because” should really be saying it’s just better for them!

This brings me on to Windows 7 vs Snow Leopard which are even more similar because both Microsoft and Apple have announed that their latest operating systems are focusing on being smaller and quicker than the previous versions.  Now, even the development cycles are the same.

Suffice to say though that Apple WILL have a response to Windows 7 and I don’t believe it’s going to be a pretty one.  Rather than let Snow Leopard stand on its own merits, the battle will be waged on TVs and billboards, we’ve already seen the first signs of it, and in the run up to October 22nd we can be sure that Apple will be slinging as much mud at Microsoft as possible.

This, I believe, will be their only response as, because the operating systems are all so similiar these days, it’s the only response they can give.  It’s a shame because it’s slowly turning Apple into the nasty company they’ve always tried so hard not to be.  But in the middle of a financial crisis and in a global competitive marketplace, is it all that big business can be?

The question also has to be asked how behaviour such as this can possibly be in the best interests of consumers.

Microsoft’s response so far to these adverts has been pretty considered and professional.  They should keep this up and not get drawn into professional mud-slinging.  This way they might finally be able to take the moral high ground that Apple have occupied for so long.

Comments invited.

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