New Apple ‘Puddy’ Ads Attack Windows 7

Everton | Aug 26, 2009 | View Comments

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Apple have gone on the offensive with a new set of TV ads to support the launch of Snow Leopard this Friday, getting some early blows in.  The adverts focus on the perceived weakness of Windows, the ‘thousands of viruses and tons of headaches’.

Personally as a Windows user I get a bit tired of this (old) argument from Mac users.   Most hackers develop viruses for financial gain, so they are obviously going to focus on developing viruses for the OS with most users.  Also, securing Windows machines is very easy and hardly a difficult thing to do -- just install a decent security package.

I can’t wait for Microsoft’s next retort as the last couple of campaigns, particularly the ‘I’m A PC’ campaign were very well executed and were a perfect counter to Apple’s ‘cool’ ads.

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About the Author: Everton is based in London and has worked in the internet and mobile space for over ten years now, and before that worked in corporate strategy and consulting. He has a degree in Economics from Cambridge University, and currently runs the Portal and online operations for one of the largest ISPs in the UK.He also writes for Windows 8 News, Connected Internet and One Tip A Day.

  • killadelphia1
    HEY EVERYONE it's called business. apple is just trying to sell their product. quit being a bitch about it and quit taking it so personal. grow up.
  • killadelphia1
    what the hell is the matter with you OMEGA ZERO. Don't be childish. i use both windows and linux and i have to say that you seem proud of windows having so many viruses. The amount of viruses that windows have is the only reason i use linux on my other machine. well, that and the speed. But your comment is just plain stupid.
  • Macs_fail
    Macs crash less because they do LESS. PC Crash more often because more people have found more vulnerabilities. Macs have fewer viruses because less people use them. I am sure as many PC users used macs there would be a lot more viruses and vulnerabilities on macs than there is now. If you were smart you would know how to handle these problems. Ever sense i got Kaspersky internet security 2010 i have never had a problem with viruses.

    what i am getting to is that PC's have more known issues than macs because more people use them.
  • ollegop
    I will allways love these !!
    I am a PC, but have noting agenst MACs and the ads are funny :D
    /S
  • gez123
    I like it how they say 1000's of virus's, the last time i had a virus on Vista was.... oh yeah thats right i havn't had one and im using Windows 7 now and its quicker and even easier to use and more secure, which wasn't a problem in the first place.
  • LOL, I don't even use protection. Do I have viruses? no.... Do I have spyware? no.... Does my PC work straight out of the box? yes....

    Do I work in the IT industry? yes.... But could anyone work a PC without getting malicious software? yes....

    Does my Mac with 10.5 get used? No.... Why? Because the amount of software on it sucks balls. And the fact that it is just as prone to viruses & spyware as Windows is, makes those advertisements somewhat flukey
  • g1lmour
    to be honest, i dont understand what the ad is about. its trying to sell people snow leopard and doesnt mention it once, it also mentions PC more than Mac, silly advert, i really hope M$ doesnt stoop as low as Apple, see how windows 7 has already sold itself, no adverts for it atall and pre-orders have been running-low everywhere
  • Jayars
    I hope Microsoft will take the high ground here, and not dignify Apple with response.

    A company that gathers buyers by marketing its own strengths; A company that gathers buyers by convincing them that rival products are bad... Personally, I'll go with the latter.
  • PCuser
    Mac's adds just getting plain BORING ... picking on PC getting kinnda desperate. hmmmm wondering Mac lucking imagination or just really nothing to show against Win7 anymore?
  • Armando
    Ohh come On!! Neither you or bill gates can say that bullshit! first: mac IS a PC you moroons! the diference is the EFI and the OS! please people dont be so ignorant! scond: everybody knows windows is a big fuckin shit of a crap that people own cause they dont have a choise or because its easier to get a piret copy of it and third no one is jealous cause hackers support free software
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