New Apple ‘Puddy’ Ads Attack Windows 7
Everton | Aug 26, 2009 | View Comments
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Apple have gone on the offensive with a new set of TV ads to support the launch of Snow Leopard this Friday, getting some early blows in. The adverts focus on the perceived weakness of Windows, the ‘thousands of viruses and tons of headaches’.
Personally as a Windows user I get a bit tired of this (old) argument from Mac users. Most hackers develop viruses for financial gain, so they are obviously going to focus on developing viruses for the OS with most users. Also, securing Windows machines is very easy and hardly a difficult thing to do -- just install a decent security package.
I can’t wait for Microsoft’s next retort as the last couple of campaigns, particularly the ‘I’m A PC’ campaign were very well executed and were a perfect counter to Apple’s ‘cool’ ads.
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About the Author: Everton is based in London and has worked in the internet and mobile space for over ten years now, and before that worked in corporate strategy and consulting. He has a degree in Economics from Cambridge University, and currently runs the Portal and online operations for one of the largest ISPs in the UK.He also writes for Windows 8 News, Connected Internet and One Tip A Day.
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