New Windows 7 Commercials

Robert B | Oct 22, 2009 | Comments

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After all the somewhat -- odd adverts Microsoft have released for Windows 7, they have finally come up with some decent ones that actually make sense.

The first, appropriately named Collaboration, focuses on how Microsoft listened to people and what they wanted in the new OS. It lets consumers know that they helped to create Windows 7.

Microsoft is telling us that Windows 7 is your idea and it’s all about you, the consumer. Windows 7 is aimed at you personally.

The next video, “Jack’s Snap” show us Aero Snap and again we get the message that “Jack” came up with the idea and Microsoft implemented it.

And then we have “Steve” demonstrating the new Windows 7 Homegroup, and again, “Windows 7 was his idea”

The next videos give us demos of Windows 7 in 7 seconds. They finally show us these new features in Windows 7 in a way that’s possible to understand.

Aero Peek

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I actually quite like these new Windows 7 adverts, they actually tell me useful information about Windows 7 and help me see how it may help me in my day to day life.

What do you think of them? Let us know in the comments

Source:

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Filed Under: Windows 7 Launch • Windows 7 Marketing • Windows 7 News

Tags: advertisements • advertising • aero shake • aero snap • homegroup • Marketing • Microsoft • pc • sleep • tv adverts • Windows 7

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About the Author: Robert from Ireland is keen on all things tech. An avid Windows user, he designs websites and helps with troubleshooting computers. He hopes to pursue a future career in the I.T. area and is currently running his own website Techinfo-4u.com as well as writing for Windows7News and Connected Internet

bobisimo
I dig 'em. I know people hate the Mac commercials because of how they come across, but every one of them gets it right at the core: pick one feature you feel you do better than your competitor, and highlight it in an easy-to-understand manner. Nice to see MS is doing the same thing; you're more likely to sell a computer if you show a desirable feature in action than if you feature Jerry Seinfeld or the whole Mojave thing.

Stephen
No offense but your response really doesn't make very much sense. The closest thing to ads that focussed on features WERE the Vista/Mohave ads. Apple hasn't emphasized features in ads in years (not sure if they ever did). Old Mac ads were all about image and ads over the past few years have simply been content free Microsoft attack ads....

Stephen

bobisimo
If it didn't make sense, let me try to better explain myself.

In the Apple ads, we saw "mac" coming with a web cam while "PC" hacked one on with tape. We saw ads that highlighted that Macs don't require antivirus software. We saw ads that highlight that PCs are more prone to crashing than Macs.

Are these all universal, 100% truths? No. What advertisement is? But these are fun, simple statements that sell features. In the Mojave ads for Windows, their bottom line was that other people used Vista (disguised as Mojave) and they were surprised that it wasn't as bad as they thought Vista was. Or we saw Jerry Seinfeld (who I love) in a commercial with Bill Gates talking about... shoes. I'm all for a fun commercial that has nothing to do with the product (i.e. Seinfeld and Superman for Amex), but none of the older Windows commercials worked for me. The new ones hit the nail on the head.

Hopefully you understand my point now. Mac ads? Each one provides a glimpse at one reason why you would want to buy a Mac. And now, Windows ads are doing the same. About time. :)

Admin_RobertCity
But if I was looking for a laptop or a desktop, and watched Apple ads, all I would know is that Apple doesn't crash, it doesn't have any viruses, it has all the features that a PC has, but put together, and so on. I would thus wonder what a Mac can do. If they showed iMovie, or iTunes, or something about the Mac itself, then I might buy it,

Everton Blair
here we go again.....

- my PCs don't crash. Most PCs that do crash because of crappy software or 3rd party drivers. If macs actually had more software and hardware choices, they would crash as well. I'd rather have VFM choice rather than pay through the nose for none
- All the features of a PC at 3x the cost, although I'd say that's debatable as win7 and the hardware manufacturers I believe now have the edge on apple

bobisimo
No one is raising the debate of which is better, Mac or Windows. Your happiness with Windows is as irrelevant as my happiness with Windows. :) My contention is that Mac, comparatively speaking, has (well, had, since Windows ads have improved) smarter, albeit dirty, advertising. And, of course, advertising has nothing at all to do with the quality of computers or the OS experience.

bobisimo
My point is directed at the casual market. There are a lot of people who know very little about computers. They hear "Microsoft Windows" and it calls forth the image of the supposed problems of computing, real or not. And when they hear that Macs are hassle-free, their computer prejudices are reinforced. I've long thought Mac was smart for targeting these people and fighting dirty, as it were. But Mac may have to change its strategy because (I think) the new Windows commercials effectively cancel them out.